There has been a paradigm shift in the use of plant-derived feed additives in the diets of poultry, specifically broiler chicken, replacing the traditional use of antibiotic growth promoters (AGPs). The use of natural alternatives such as photogenic products has gained value in recent years. They also have beneficial effects as growth promoters, immunity boosters, and therapeutic agents for various diseases. Aloe vera is a renowned medicinal plant known for its industrial and therapeutic use owing to its properties such as antimicrobial, anti-inflammatory, anti-tumor, anti-oxidant, immuno-modulator, wound healing, and antiprotozoal agent. Aloe vera has been increasingly used as a natural component of broiler diets as of the last few decades. According to recent studies, Aloe vera was found to enhance the immune system and growth performance in broilers, and also serves as a good alternative to anticoccidials and AGPs. Various formulations are available for use in broiler diets, including powder, gel, aqueous and ethanolic extracts. This review provides deep insight into the effective role of Aloe vera as a feed additive and its impact on growth improvement, immunity enhancement, maintenance of microflora, and control of diseases like coccidiosis.