On the occasion of World Honeybee Day in 2017, an initiative was undertaken to educate the society about the importance of conservation of bees in district Shimla of the hill state of Himachal Pradesh, India. The campaign took place at six different institutions/organizations which included students of schools and colleges, and women of rural communities through a presentation on the morphology and various species of honeybees, monocropping, decline in pollination of apples in upper Shimla and other areas of Himachal Pradesh, short term solutions for farmers, health benefits of honey, the effects of radiation on honeybees amongst others. A questionnaire based on the Likert scale was filled by the audience so as to evaluate the effectiveness of the campaign. The techniques of hypothesis testing were employed in order to compare the effectiveness of the presentation amongst the six populations. It was observed that the women selected from the rural communities were the most receptive.